Tracking and Reporting

I'm Paul R. Mooney, and I'm passionate about analytics tracking and reporting. That's why I've implemented a number of Google products on this site, which are displayed below.
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Beyond my deep expertise in Google products, I possess a broad skill set encompassing analytics, reporting, database operations, design elements, and product implementation. I am confident in my ability to tackle a wide range of digital challenges and deliver innovative solutions.

So please don't hesitate to reach out to me if you have any questions, are interested in my services, or just want to chat shop.
I am looking forward to hearing from you.
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Best regards,
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Paul RM

Contact me

Collection

To ensure uninterrupted event tracking for Google Analytics 4, this site is currently utilizing a temporary standard Client-Side Google Tag Manager container. This temporary measure will be superseded by a more efficient Server-Side implementation in the near future. The Client-Side container will remain operational for future application enhancements.

Storage

Google Analytics 4 inherently retains data for a maximum of two months, with an optional manual extension of up to 14 months. Currently, the sole method to extend data storage beyond this limit is to integrate Google Analytics 4 with Google BigQuery. Given that I already utilize a Google Cloud Platform for the impending Server-Side container, this integration presents a seamless solution. However, it is important to acknowledge that while this service offers a cost-free tier, it is subject to certain limitations.

Basic Reporting

Google Analytics 4 excels at providing at-a-glance information and real-time data for front-page sections, making it an ideal tool for quick insights. For more in-depth analyses and effortless sharing with users, the Explorer report is the preferred choice

Advanced Reporting

For a more sophisticated reporting experience, I can leverage my BigQuery data. By manipulating this data, we can gain deeper insights and seamlessly integrate these insights into a Looker Studio report. Additionally, the Looker Studio report can be tailored to the specific requirements of decision-makers.